CAPTAIN MORGAN: SUPER BOWL PUNCH BOWL
Captain Morgan and Diageo are a recently new sponsor of the NFL. Captain had a desire to do something totally ridiculous when it came to the Super Bowl, so we came up with the 4 gallon rum punch holding machine.
The bowl has built in speakers and uses API for real time game connectivity to the Super Bowl. When specific things happen in the game, the blow reacts with different lights and sounds.
Mocking Apple & Samsung we launched a film with our spokespeople, Victor Cruz and Matty Bennedeto to help launch the sweepstakes for Captain fans to win their own bowl to have at their Super Bowl Party.
The bowls were announced on Jimmy Kimmel Live in January 2022.
Anomaly // Sr. Producer
Director: Morgan Haray, 1st Ave Machine
Edit & CGI: 1st Ave Machine
Bowl Fabrication & Programming: 10xBeta
Media: TV, OLV, Social & Digital Banners.